I thought I'd admit to a dumb realisation in case anyone else thinks what I thought and now will never have to say
Since getting the panel and Victron controller I've always thought that the main Watts display was purely a measure of how much power the panel is receiving from the sun. Today though, I had the van out for a post-holiday thorough clean, and happened to look at the app and saw that it was only getting 3W. It was a bright sunny day and I was taken aback by how much weaker the autumn sun must be so put the roof up, tilted directly at the sun - 4W. Then I put the LED lights on - 12W, then the rear ones as well - 16W.
I was starting to get a clue here and switched the fridge and water heater on - BOOM 145W!
So I now realise the power displayed is the output to the battery, not just a measure of how bright the sun is. The reason it was only 3W initially was that the battery was at float level with no demands on it. I'm sure most people realised this, but I didn't