I suggest to use sound deadening (
butyl based) then apply closed cell foam on the top of it for the best result, that if you would like to get rid of the noise within the van. If you want to reduce the road noise, you need MLV based insulation, like
PeaceMat XXX
I bought all of mine insulation supplies from
www.carinsulation.co.uk, so far, I found them the most reliable and affordable