The more that you turn it on and off the greater the battery drain. As these heaters tend to be powered by from the starter battery that is something that you do not want to do often. Coolant heaters are designed for once per journey type of operation, heating the engine and cab on those cold mornings.IMHO you are missing one crucial aspect regarding roasting people - the heater heats the coolant and it is up to you how quickly you take that heat from coolant to actually heat the van - put smaller size of radiator and if fan is used, you can easily control it's speed or at least turn it on/off automatically based on air temperature.
I had missed the fact about difference of heat output power and that lead me to thought about possible installation of 60-100 litre heat accumulation tank - that would help to actually "use" the excess power of heater and reduce the number of times it has to turn on
People spend loads of money re-designing these heaters configuration to achieve the same operation as an air heater when it is cheaper and easier to use an air heater to start with. ( And no, I am not just trying to make a sale of a heater)
Obviously you are intent on using a coolant heater as an air heater so I will bow out of this and your superior knowledge.