Mine's a 2KW heater (Chinese) with hot air ducting running from below the driver's seat, across under the exhaust (heat wrapped) and up under the passenger seat. No concerns yet about heat loss, so I've not insulated the ducting.
It was that format that I used on one campers and I wrapped the air pipe with Thinsulate. However my air pipe went above a modified version of the heat-shield running it between the heat-shield and the floor.