When you have driven something like my 'other car' (see avatar) you will have experienced a truly dreadful heater, until then be thankful for the one in the T6!
As everyone says this is the way all T6s with AC work, AC on when directed to window, re-circ on when reverse is selected etc. The heater control does not adjust the output of heat it sets the desired temperature for the interior of the vehicle, the electronics alter the heat output to achieve that temperature.
With the Beetle you pull the heater knob fully out in October and push it in again in April and just sometimes you detect warmth! If you don't want to waste that little bit of warmth into the rear you push the two wooden plugs into the rear outlets.
Rod