It doesn’t matter which way round you install them. You can adjust the way they display with the little tab on the side of the projector in the picture below. To adjust the way the light appears on the floor you can turn this. It spins the whole projector round and will push through at the top to the other side, sooo if you have an upside down logo, just pop the light out and adjust it. Better still plug it in before inserting it into the door panel and test/adjust before closing it up
View attachment 61959