People.......? Van style website
The reasons companies like van style offer those sizes are as follows:
1. They are both very common because they are standard sizes on other vehicles.
2. Because they are a common size there are many, many different brands available, including really cheap budget brands.
3. Because of number 2 above it enables them to offer wheels and tyre packages at low prices because they will supply the cheapest option they can.
4. Some of their reasoning on the website adds up. They are correctly load rated etc, but it really is about number 3 above.
I see from your post in another thread that you bought
@T6180 wheels? They are only 8.5” wide and a 275/40 is a huge size for an 8.5” wide rim.
You have T30, so you need a load rating of 102. It is true that VW recommend a 275/35 for a 20” rim, but that is only based on it being the closest to standard tyre size circumference and up to T30 load rated.
You could run all sorts on your van with those wheels, but honestly, the 275/40 is oversized. Many people run them because loads of conversion companies etc promote them because it’s so easy to get hold of them cheaply.
To answer your question on tyre make/model I can recommend both Goodyear Eagle F1 Asymmetric 3, or Falken Azenis FK510. They both perform well and importantly are comparatively quiet.