Not strictly true, a mass travelling at constant speed (ignoring friction ie air resistance) needs zero force to maintain that speed. The reason that it uses more fuel at 70 than 50 is that the drag force (air resistance) that the engine has to work agains is significantly higher (approx double) so using more fuel.
The mass of the vehicle will however have a big influence on the amount of fuel used when accelerating (provided all other factors ie shape of vehicle are constant).
I appreciate this is a simplified explanation and there are lots of other less significant factors to take into account.