Having owned a few over the years I don't feel VW was ever 'premium' other than in the asking price and in the minds of of a buying public easily swayed by clever advertising.
The way they deliberately 'tune' the doors to make a certain sound when closing gives an impression of quality without the expense of actually providing it.
Ditto the way they engineer their switches to feel a certain way when operated.
And so on.
It gives a false impression of a premium product for minimal extra cost without actually doing anything to genuinely improve function or lifespan. It's far less expensive than actually making a premium product yet convinces the user that is exactly what it is.
Such tactics are just smoke and mirrors, a bit like their emissions fiddling.
The way they deliberately 'tune' the doors to make a certain sound when closing gives an impression of quality without the expense of actually providing it.
Ditto the way they engineer their switches to feel a certain way when operated.
And so on.
It gives a false impression of a premium product for minimal extra cost without actually doing anything to genuinely improve function or lifespan. It's far less expensive than actually making a premium product yet convinces the user that is exactly what it is.
Such tactics are just smoke and mirrors, a bit like their emissions fiddling.